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Changing the world through design

Success comes from experiences designed with passion.

We create experiences customers can't resist, employees are proud to deliver, and shareholders are excited to support. Shaping a world we want to live in.

Join us on a journey of passion, purpose, and inspiration as we turn your customers into lifelong fans.

The Clientology Institute team

We are proud to support these great companies

  • Société Générale
  • Direct pojišťovna
  • AXA
  • Home Credit
  • LEGO
  • adidas
  • Vodafone
  • Česká spořitelna
  • Raiffeisen Bank
  • PPF
  • Yettel
  • O2
  • Ahold Delhaize
  • E.ON
  • Škoda
  • Generali
  • Coca-Cola

What we do

How do we help turn your customers into fans?

By turning their experience into something they will truly enjoy and keep coming back to.

Our methodology is built around five core competencies:

01

Human-Centered Strategy

We help you see the world through your customers' eyes, shape an experience they will love, and build a clear, practical plan with a governance structure that brings it to life.

  • CX & EX Strategy
  • Personas
  • Customer Value Proposition
  • CX Health Scan
  • OKRs
02

Service design

We boost your efficiency by introducing a design framework, customer journeys and crafting standout designs guided by experience principles.

  • Customer Journeys
  • Design Sprints
  • Design Framework
  • CX Principles
03

Customer Centric Culture

We equip your leaders to drive customer-centric change and your teams to be willing, skilled & able to deliver it.

  • CX Academy
  • Active leadership
  • Customer Days
  • EX Journey
04

Voice of Customer

We will show you how to turn customer voice into growth — identifying what works best and replicating it at scale.

  • Feedback loop
  • Insights to action
  • Employee engagement
05

Insights & Metrics

Learn how to gain insights and benchmark competitors with the Heartbeat Research, and track progress using the CJ Health Score.

  • NPS
  • Heartbeat
  • Health Score
  • Research Canvas

How we do it

Meaningful

We offer a pragmatic approach to customer experience.

You and your team will take away useful tools to help you create memorable experiences and deliver great business results.

Inspiration

The customer is our greatest inspiration, and we shape our solutions based on their real needs.

We use stories to convey ideas, bring you into the action and unlock your creativity.

Passion

We are a group of people who enjoy making the world a better place. For your customers and for you.

We're looking for a-ha moments that help you see the world differently and discover the unknown.

Our references

Direct pojišťovna

Pavel Řehák

CEO · Direct pojišťovna

“With Clientology, we organize regular customer meetings that help us get new inspiration for further services and products development. These meetings have become an essential part of Direct's way of listening to the voice of customer and finding new inspiration for further development and building not only an insurance company, but finally a normal insurance company with a unique and client-oriented approach, which will also push the limits of simplicity, reliability and friendliness.”

CX Health Scan
Voice of Customer
Customer value
adidas

Denisa Dudášková

Senior Director · adidas

“Thanks to Clientology we have discovered a completely new level of consumer centricity and especially we found the way to get it deeper into our organization and mainly to retail store teams. They help us to bring consumers into the middle of decisions in our corporate world — and all with the amazing passion and enthusiasm of the Clientology team, always having creative ideas in the pocket and real consumer obsession in their minds.”

Active leadership
Customer Journeys
Customer value
Česká spořitelna

Daniela Pešková

Board Member · Česká spořitelna

“Clientology brought a lot of inspiration that led to the start of Abeceda peněz, which is a unique project of experiential financial-literacy learning at Czech primary schools. I could talk about the unusual workshops and inspirational techniques that Clientology uses for a long time, but what we value the most is their attitude and their willingness to try new and unusual approaches with us, as well as their passion about our clients.”

Design Abecedy peněz
Heartbeat research
A-ha Events
Société Générale

Amelie Perrier

Client Experience & Research · Société Générale

“Support provided by Clientology has truly been a catalyst for us in both strategizing and executing our plans. They have been attentive to the needs of all stakeholders, ensuring both the achievement of results and the process of getting there. They implemented a light governance structure that provided ongoing visibility on the mission's progress and operational workshops that allowed us to work together concretely. If you are looking for inspiration that leads to results, they are the right ones.”

Voice of Customer
Customer Days
Value Proposition Design
Raiffeisen Bank

Andrea Klímová

Head of CX & Market Research · Raiffeisen Bank

“Our collaboration with Clientology encompassed a range of initiatives that were instrumental in our journey toward customer centricity. A standout highlight was our first customer day they facilitated, which provided invaluable insights and experiences. This event significantly helped us onboard our management team and gain their buy-in. Thanks to Clientology, we were able to lay a strong foundation for transforming our company into a modern, client-oriented institution focused on simplicity, reliability, and friendliness.”

Customer Personas
CX Academy
Design Sprints
Culture
Albert (Ahold Delhaize)

Jesper Lauridsen

CEO · Albert (Ahold Delhaize)

“Clientology has been and still is a valued partner for Albert. Clientology supports us in an unbiased customer perspective on our business: how to focus on the most critical steps of the customer journey and provide a strong tool box to support solutions that stick.”

Heartbeat research
VoC
Digital Journey
Store Operations Transformation

Let's get in touch

Tell us what challenge you are facing, or select the services you are interested in, and we will be in touch shortly to arrange a meeting!

The Clientology Institute team

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