What was the event about?

We live in an age of information overload, where customer attention is measured in mere seconds. That makes the relevance of what we offer all the more critical. The "spray & pray" era is officially over—the time for true personalization has arrived.

Perhaps surprisingly, the key lies in good old personas. Together, we discussed how to breathe new life into them in the age of AI:

• Persona Typology: What types we use in modern design and why their role is now more crucial than ever.

• Modular Design: How personas help us build a catalog for creating highly personalized offers.

• Content Factory: How to set up the process from channel selection and Tone of Voice (ToV) to specific templates.

• Right Timing: Which triggers can deliver the right offer at the perfect moment.

We reached a clear conclusion: Personas provide the essential context for AI. If we provide AI with quality input based on customer knowledge, we get solutions that are not only faster but, above all, more precise, more human, and of higher quality.